Originally meant to symbolize victory in war, the two-finger hand sign was co-opted by the anti-Vietnam war protests in the US and turned into the now iconic symbol for peace. To pay homage to this past we wanted the design to feel retro , with its impact being forward-focused on the local peacebuilding efforts taking place all over the world. It’s meant as a reminder that the march towards true peace is a long one but that there are many on this path with us.
Where your money goes
We donate 1% of each sale to nonprofits that we select and vet. You can read more about our process in the Proceeds and Donations FAQs.
We also share 10% of the sale with the artist that designed each patch (when it is designed by an external artist or designer).
This all means that our impact is not based on our profit margin - it's baked into each sale so you can rest assured your purchase is making a difference.
Impact
Our impact strategy is focused on getting funds to the frontlines of change, to grassroots leaders and organizations that are from the communities they serve. These changemakers are often overlooked by donors despite being incredibly effective at building a better world. Learn more about our impact model and the nonprofits we support.